In the last decade the industry of surfing in Montañita has been developing so growing thanks to the welcome surfers who are the principal way of promotion through mouth to mouth. On the basis of this demand for tourists of surfing, has diversified the offer, see new ventures, the most favored sector we could say it is the hotelier and gastronomic, which checks with the list of accommodation of the Ministry of Tourism. Another industry that is notable for his growth and positioning are the surf schools, the creation of the Association of Surf Schools of Montañita to give legal personality supports this assertion. On the other hand, there is manufacturing and shapers (local) of both fiber boards and balsa (traditional). Finally mentioned the textile manufacturing (boardshorts and surf cloath) small businesses of innovation of the people of the locality as well as of foreign residents, ventures of Surf Shops, elaboration of sunscreens waterproof specially for surfing, elaboration of wax and rental/repair of tables.
That is to say that there is a great diversity of supply and local products that compete with the international brands.